I’m Jamie, founder of JLM Coaching Ltd, and a fully qualified Performance and Leadership Coach. I work with individuals at every stage of their career—from junior level all the way up to senior leaders—helping them transform how they think. I help people build confidence, remove any self-doubt, and ultimately get out of their own way.

Before moving into coaching, I built a 15-year career in insurance, spending the last 2 years in a leadership role managing a team of 15 — experience that gave me a clear understanding of the situations that arise on a daily basis, and confidence to know that how you interpret certain challenges is the biggest driver to how you respond.

My path into coaching started in December 2022 when I made a decision to stop drinking completely.

I didn’t have a rock bottom moment, but I knew that alcohol was holding me back. So, what was initially meant to be a few weeks without alcohol, turned into a lifelong commitment and the best decision I’ve ever made.

Every aspect of my life has improved massively, and highlighted to me just how powerful a shift in mindset can be.

I was not giving something up, I was gaining everything.

Removing alcohol from my life led me down the road of self-development in search of becoming the best version of myself, and ultimately into what I now know is the biggest passion of mine, and that is coaching people 1-1.