About me

I’m Jamie, founder of JLM Coaching Ltd, and a Performance and Leadership Coach specialising in the insurance sector. I work with leaders and senior professionals specifically around mindset and beliefs, to help improve performance, decision-making and employee engagement. My job is to help people thrive, and unlock their full potential by transforming how they think.

Before moving into coaching, I built a 15-year career in insurance, spending 11 years in underwriting before stepping into a leadership role managing a team of 15 — experience that gave me a clear understanding of the demands and challenges facing insurance professionals today.

My coaching style

My coaching is specifically centred around my specialism of positive psychology, which focuses on strengthening what already works, while addressing any limiting beliefs that may be holding someone back. My coaching also supports the development of a growth mindset and enhances wellbeing, empowering individuals to thrive professionally, as well as on a personal level.

My Coaching Accreditations

I trained in positive psychology with Andy Ramage at the Coach Business School, where I saw for the first time how powerful coaching can be when given the space to talk, and truly be listened to. I’m triple-accredited and professionally recognised by the International Coaching Federation (ICF), the Association for Coaching (AC), and the European Mentoring and Coaching Council (EMCC).